Acme Marketing faced inconsistent attribution, missing customer data, and disconnected marketing platforms, leading to poor campaign targeting and wasted ad spend.
By leveraging Customer City, they transformed their marketing operations:

Data Completeness: Implemented AI-powered enrichment, filling gaps in lead data and ensuring campaign-ready customer profiles.

Cross-Channel Efficiency: Integrated CRM, ad platforms, and email tools into a single Marketing Graph Space, streamlining audience segmentation.

Attribution Accuracy: Enabled real-time campaign tracking, eliminating duplicate conversions and optimizing budget allocation.
Result: Marketers optimized ad spend, increased lead conversion rates by 25%, and improved pipeline forecasting accuracy, leading to higher ROI and more effective campaigns.