GlobalTech struggled with 30% of leads missing phone numbers and widespread duplicate records cluttering Salesforce, making sales operations inefficient.
By leveraging Customer City, they transformed their sales data:

Data Completeness: Implemented an auto-enrichment rule, reducing missing phone fields and ensuring clean, actionable data.

Sales Efficiency: Built a powerful “Sales Graph Space”, mapping 500+ deals worldwide for smarter decision-making.

Data Hygiene: Eliminated 200 redundant opportunities with advanced duplicate detection, keeping their pipeline clutter-free.
Result: Sales reps instantly identified multi-location accounts, cut deal cycles by 20%, and gained confidence in pipeline forecasting, leading to faster, smarter sales decisions.