What is Customer City, and Why Do B2B SaaS Companies Need It?

Why is Your SaaS Sales Team Not Selling?

One of the most common culprits contributing to a B2B SaaS company's poor performance is its CRM (customer relationship management) software. CRMs function as data hubs for critical actives tied to selling, marketing, and customer care. So important is this tool, tech stacks that function as a CRM, and the data these tools manage that over 40% of CRM users cite a direct link between poor data and lost revenue. 

Besides poor data, CRMs with missing features and less than optimal UX/UI also contribute to productivity drain; in fact 3 of the biggest grievances users have with current CRMs are:

Lastly is operations and workflows. If you're B2B SaaS company is functioning under a legacy structure—meaning lots of data silos, minimal coordination between teams, and high dependence on manual tasks—your business has a high probability of failure. The modern economy relies on instant access to correct, real-time data, intra-team cooperation, and automated processes that make it easy to streamline operations and expand as a business grows.

Collectively, all of this contributes to B2B SaaS teams only spending around 30% of their time actually selling. Customer City exists to help SaaS companies correct these flaws and make a comfortable and cost-effective transition into the data-driven economy.

How Customer City's Mission Was Born

As a senior CRM specialist, Customer City's founder, Jay Prasad, has over a decade of experience implementing CRM architecture for notable global brands like Amazon, Adobe, Metlife, and Salesforce. Besides acting as a tech lead and standing up CRMs for B2B enterprises, he also built and managed sales and development teams in the U.S. and offshore. 

Eventually, Jay realized he was simply selling solutions to clients that were limited by available tech or the operations culture already in place within a company. Much of the software on the market promised to drive revenue but failed at this mission.

Leading market CRM platforms claimed to offer everything Marketing and Sales teams needed to thrive. As Customer Success Operations emerged as a new business ops, some of these applications even claimed to do that too, but the tools fell short or treated essential operations like Customer Success as mere add-ons for legacy platforms that were outdated, poorly designed, or severely lacking in functionality.

Changing dynamics in the market driven by mass adoption of digital technology was and continues to add pressure to Sales teams as executives and managers demand better sales performance. This increased stress on sales professionals made them more frustrated and, in many cases, led to them leaving an organization that cited their performance as an issue.

Having witnessed this struggle firsthand, Jay empathized deeply with these professionals' plight. As an in-house leader, he realized streamlining Sales processes and supporting workflows would offer a high-impact improvement. Still, without a modern CRM capable of adequately handling such a strategy, the chances of buy-in were low.

RevOps Is A Perfect Solution, But…

Revenue Operations (RevOps) has proven to be a perfect match for Customer City's mission to empower B2B SaaS Sales teams to become Sales Champions for their companies. 

As a streamlining strategy, it meets all of the requirements of the modern, data-driven economy: alignment of Sales, Marketing, and Customer Success, robust deployment of automated processes, 360-degree views of data across an entire organization, quick access to uniform, real-time data by all teams in a business.

Even better, as a concept, it's successfully fulfilling the purpose for which it was conceived: to drive consistent, predictable, higher revenue.

However, this level of operations alignment can be off-putting at first glance—it's an expensive undertaking that would rely on multiple applications. Training users on a stack of tools across an organization can be incredibly daunting, not to mention the regular maintenance required to keep a tech stack functioning. 

This perceived expense and headache can impact the other requirement for adopting a RevOps model; buy-in from all affected organizational stakeholders.

And That's Why We Made Customer City

Customer City is the first true RevOps CRM built from the ground up for SaaS companies that want to compete in the modern economy. Our platform replaces multiple apps out-of-the-box so that your Sales, Marketing, and Customer Success workflows can be managed from a single tool. 

Beautiful, Intuitive UX/UI

The creation of our tool's UX/UI is driven by human-centered design principles that put the comfort and success of a company's people front and center. With B2B sales, relationship building is critical. Our easy-to-use application interface means SaaS companies can focus on winning deals without distraction.

Completely Customizable Sales Pipelines

Our proprietary HyperFunnel feature makes Customer City infinitely agile. A company's teams can custom-build detailed funnels and workflows that match their exact needs, a function that's as easy as dragging and dropping blocks where they want.

Total 360-Degree Views of Customers' Happiness

Close more deals and stay on top of churn. Customer City allows users to access complete, real-time data portraits of every customer in a company's pipeline. All the data needed to fulfill daily work is available in one place for fast access.

Robust Automation

AI-assisted processes help to move work along in an intuitive way. Manual tasks are eliminated, and AI learns how you work so it can make the best suggestions to help your company win more sales.